A 45 RPM record adapter is a small object used to play 7-inch records with a large center hole on a turntable spindle. It is a simple piece of equipment, but for UPSETTERS® it also represents an overlooked space for product design. Why do some 7-inch records need an adapter? Many 7-inch singles use a large center hole. A 45 RPM adapter fills that opening so the record can sit correctly around the turntable spindle during playback. 45 RPM, 7-inch vinyl and selector culture The

The Crown 45RPM record adapter is where the story of UPSETTERS® begins. Before streetwear, before SlipRugs and before the wider brand world, there was an object: a functional 45RPM adapter approached as Product Art. The origin: the Product First From the beginning, UPSETTERS® has used one message: “the Product First.” The product must stand on its own before promotion, trend or category. The Crown adapter expressed that idea through material, form, finish and the physical rit

UPSETTERS® is a Tokyo-born Product Art brand founded on “the Product First.” It began with the Crown 45RPM record adapter, conceived as a crafted art object, and expands from vinyl culture into dub, reggae, sound system culture, SlipRugs and streetwear. The Product First Since the beginning, UPSETTERS® has worked under one message: “the Product First.” The product itself comes before promotion, category or trend. The object must have a reason to exist on its own. The Crown 45