A 45 RPM record adapter is a small object used to play 7-inch records with a large center hole on a turntable spindle. It is a simple piece of equipment, but for UPSETTERS® it also represents an overlooked space for product design. Why do some 7-inch records need an adapter? Many 7-inch singles use a large center hole. A 45 RPM adapter fills that opening so the record can sit correctly around the turntable spindle during playback. 45 RPM, 7-inch vinyl and selector culture The 7-inch format...

The Crown 45RPM record adapter is where the story of UPSETTERS® begins. Before streetwear, before SlipRugs and before the wider brand world, there was an object: a functional 45RPM adapter approached as Product Art. The origin: the Product First From the beginning, UPSETTERS® has used one message: “the Product First.” The product must stand on its own before promotion, trend or category. The Crown adapter expressed that idea through material, form, finish and the physical ritual of playing a...

UPSETTERS® is a Tokyo-born Product Art brand founded on “the Product First.” It began with the Crown 45RPM record adapter, conceived as a crafted art object, and expands from vinyl culture into dub, reggae, sound system culture, SlipRugs and streetwear. The Product First Since the beginning, UPSETTERS® has worked under one message: “the Product First.” The product itself comes before promotion, category or trend. The object must have a reason to exist on its own. The Crown 45RPM record...